Campus Connection Made Easy
Project Type |
Arizona State University
Timeline |
2024
Tag |
User Research · UX Design · Prototyping
Tool |
Figma · Illustrator · Photoshop · Google Forms
Overview
Designing a dedicated transit app for campus commuters
ASU had no dedicated shuttle app. Students were piecing together information from scattered sources, while trying to catch a bus between classes. I designed a centralized solution from scratch, built around real-time information and time-sensitive user needs.
My role
Sole designer - Research, UX/UI design, prototyping
Tools
Figma · Illustrator · Photoshop · Google Forms
Problem
No dedicated app existed, and students felt it every day
Students had to piece together shuttle information from multiple scattered sources with no central tool. For anyone commuting between classes on a tight schedule, this friction had real consequences.
Research
Surveying real users at the bus stop
I conducted in-person surveys at ASU shuttle stops, talking to students in the actual context of use. This revealed how much uncertainty and daily friction existed without a dedicated tool.
Solution
One app. Everything you need to catch your shuttle.
The solution focused on reducing uncertainty and friction by centralizing real-time shuttle information and enabling faster, more personalized access to what users need most.
Real-time Tracking
Live shuttle location to reduce uncertainty and help users decide when to move.
Estimated Arrival Times
Clear estimates so users can plan class transitions and avoid unnecessary waiting.
Favorite Stops
Save frequently used stops for quicker daily access, no repeated searching.
Personalized Alerts & Reminders
Notifies users about arrivals, delays, and service updates based on saved routes.
Key screens
Designed around how students actually use it
Real-Time & Home
Live location + arrival times front and center - support quick, time-sensitive decisions.
Search & Route Filter
Quickly find stops and routes across a large campus without digging through sources.
Schedule & Notifications
Combines schedule browsing with alerts, preventing missed shuttles.
Favorites & Reminders
Saved stops + personalized reminders reduce friction in daily routine.
Results
Measurable improvement in usability
98%
of usability test participants felt the redesign was an improvement
~40%
reduction in time spent searching for shuttle information
Reflection
What I'd do differently
This project reinforced the importance of prioritizing real-time information in time-sensitive experiences. If revisited, I would further explore edge cases like service disruptions and accessibility needs, areas where the stakes for users are highest.
